Strengthen your brand at every point of contact with guests

Branded items for a consistent brand and guest experience

Turn every guest interaction into a brand moment

Whether it’s a holiday park, restaurant, catering organisation, food concept or theme park: every interaction with a guest contributes to how your brand is perceived. It is often the small details that make the biggest difference.

A coffee cup, napkin, packaging or carrier bag may seem like a practical item, but it is also a visible part of your brand. These are products that guests use, hold, take away and remember. By making conscious use of these touchpoints, you create a consistent image that reflects your organisation and contributes to a recognisable guest experience.

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We work with you to find solutions that go beyond just printing

A printed cup, napkin or packaging is often one of the most visible elements of your brand. Guests hold the item, take it with them and come into contact with it several times during their visit.

That is why we look beyond just the printing. We work with you to consider how products can contribute to brand recognition, brand experience and a consistent image within your organisation.

Together, we’ll identify which products best suit your concept, target audience and operational processes. We’ll then advise you on material choices, design, printing options and logistics solutions.

Whether you have a single location or hundreds of outlets, we’ll help you develop a solution that suits both your brand and your day-to-day operations.

The result is more than just a printed product. It creates an experience that guests recognise and remember.

Why organisations choose Bunzl Foodservice

✅ Hospitality specialist
✅ Advice on products, materials and applications
✅ Support from design to delivery

✅ Options for multiple locations
✅ Expertise in sustainability and regulations
✅ A single point of contact throughout the entire process

Branded items are more than just a product

Strong brands are not built solely through adverts, websites or campaigns. They are built, above all, during the moments when guests actually interact with your organisation.

Think of that first coffee of the day. Lunch during a day out. A refreshing drink on a terrace. Or a meal to take away for the journey. All these moments create an experience that shapes how guests perceive and remember your organisation.

Branded items make it possible to integrate your brand into that experience – not in an intrusive way, but subtly and naturally. By incorporating your corporate identity, image and brand into the products used on a daily basis, you create a consistent brand experience that inspires confidence and builds brand recognition.

This is invaluable for hospitality organisations. Guests experience a professional image, staff work with materials that match the concept, and your brand remains visible throughout the entire guest journey.

What starts as a practical piece of packaging or a cup grows to become an extension of your brand.

For every hospitality environment

From holiday parks and hotels to catering organisations and takeaway outlets: every hospitality environment has unique touchpoints where brand experience can make all the difference. That’s why we develop solutions tailored to your target audience, operations and brand identity.

Leisure

For holiday parks, theme parks, zoos and other leisure venues, it’s all about the experience. Guests come for a complete experience in which every point of contact contributes to how they remember your organisation.

With branded cups, napkins, packaging and other guest-focused products, you can strengthen your brand throughout the entire visit. From a coffee in the plaza to a meal in the park: a consistent brand image ensures greater recognition and contributes to a professional guest experience.

Hotels

For hotels, brand experience is all in the details. Guests come into contact with foodservice products several times during their stay, from breakfast and the coffee corner to room service and takeaway options.

By applying consistent branding to napkins, cups, packaging and other items, you create a polished look that aligns with your hotel’s identity. This enhances the guest experience throughout their stay and ensures your brand remains visible even outside the hotel room.

To-go

For takeaway concepts, the brand experience doesn’t stop at the front door. Packaging, cups and carrier bags travel with the guest, increasing your brand’s visibility beyond the premises.

This is precisely why branded items are a powerful marketing tool. They combine functionality with branding and ensure that your brand remains visible every time they are used. In this way, every order becomes an extension of your brand.

Catering

In the catering sector, presentation and appearance are just as important as the quality of the food on offer. Whether it’s corporate catering, events, festivals or bespoke projects, guests expect a well-organised and professional experience.

With branded items, you can create a consistent look that aligns with your brand or that of your client. This not only enhances your presentation but also ensures a recognisable experience at every event or catering occasion.

A wide range of options

The possibilities for branded items are often greater than organisations initially expect. Depending on your objectives, concept and budget, the following products, amongst others, can be personalised:

Cups and drinkware solutions

Coffee cups
Cold cups
Drinking cups
Ice cream cups
Napkins

Food packaging

Hamburger boxes
Snack packaging
Chips trays
Meal kits
Salad packaging
Wrapping paper

Hospitality and bespoke solutions

Carrier bags
Placemats
Catering packaging
Various bespoke products

The result is a range that is not only practical to use but also actively contributes to the image of your organisation.

Frequently asked questions

Which items can be printed on?

Many foodservice items can be personalised, including cups, napkins, packaging, carrier bags, catering equipment and various bespoke products.

Can you help with the design?

Yes. We work with you on the design and ensure that the chosen solution aligns with your corporate identity, brand identity and objectives.

Are the printed items suitable for use across multiple locations?

Yes. We support both individual venues and organisations with multiple branches or nationwide coverage.

Do you also help us explore sustainable alternatives?

Yes. We’d be happy to advise you on material choices and solutions that align with your sustainability objectives.

For which sectors does Bunzl Foodservice supply printed items?

We support organisations within the leisure, catering, to-go and other hospitality sectors where brand perception and guest experience play a key role.

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