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Bunzl Foodservice News

Not all sustainable packaging is the same

9 October 2026
|
Sustainability Initiatives, Leisure, To-go, Packaging Strategy

Why more and more foodservice companies are opting for bagasse

The search for more sustainable packaging has gathered pace in recent years. Restaurants, caterers, holiday parks, museums and takeaway outlets are increasingly faced with guests who expect organisations to make conscious choices regarding materials and packaging. At the same time, changing legislation and sustainability targets mean that packaging is no longer assessed solely on the basis of price, availability or ease of use.

This has led to an interesting development. Whereas packaging used to be primarily an operational tool, it is now increasingly seen as part of sustainability policy, brand perception and hospitality. Organisations are taking a more critical look at the materials they use and are discovering that choosing the right packaging is often more complex than it first appears.

It is precisely in this context that one material is attracting increasing attention: bagasse.

The discussion is shifting away from packaging and increasingly towards the choice of materials

Many organisations have now reached the point where the question is no longer whether they want to become more sustainable, but how best to achieve this. It soon becomes clear that there is no universal packaging material that offers the ideal solution in every situation. What works well for a catering company is not automatically suitable for a delivery service. And what works well in a holiday park is not necessarily the best choice for a busy lunch venue.

Consequently, the focus is shifting from packaging to materials. Business owners want to understand the properties of different materials and why certain solutions are being used more and more frequently in professional foodservice environments.

From waste stream to packaging: why bagasse is appearing on our tables more and more often

Anyone looking into sustainable packaging will, sooner or later, come across the term ‘bagasse’. Yet many business owners still do not know exactly what the material actually is. This is understandable, as bagasse has a different origin to many traditional packaging materials.

The material is made from the fibres left over after sugar cane has been processed. For many years, this waste stream was mainly regarded as a by-product of the sugar industry. Manufacturers have now discovered that these fibres are ideal for use as a raw material for packaging and tableware solutions.

That is precisely what makes bagasse so interesting. The material demonstrates how existing raw materials can be reused in a different application. In a market where the efficient use of raw materials is becoming increasingly important, this concept aligns well with the ambitions of many foodservice organisations.

A material that responds to several trends at once

The growing interest in bagasse is not driven solely by sustainability. The material also benefits from wider developments within the foodservice sector. Organisations are seeking solutions that contribute to a sustainable image, whilst at the same time being practical and usable within a busy day-to-day operation. In practice, this combination often proves harder to find than many people realise.

Sustainability is only worthwhile if it actually works

No matter how sustainable a packaging solution may appear on paper, if it does not function properly in practice, its acceptance will remain limited. That is one of the most important lessons learnt within the foodservice sector in recent years. Sustainable alternatives only become successful when they fit in with the day-to-day reality of both staff and guests.

For many organisations, this means that packaging must be able to withstand hot food, be suitable for takeaway and delivery, and at the same time contribute to an attractive presentation of products. After all, the packaging must not only be sustainable, but also reflect the experience an organisation wishes to offer.

It is precisely this aspect that has caught the attention of many business owners. The material combines a natural look with properties that are well suited to a wide range of foodservice applications.

Functionality remains the decisive factor

Many sustainable innovations ultimately fail because they are not sufficiently aligned with practical realities. That is why more and more organisations are looking beyond sustainability claims alone. The question being asked more and more often is not how sustainable a material is, but how well it performs within the operation.

Why bagasse is particularly popular in takeaway and catering

In the takeaway, delivery and catering sectors, high standards are set for packaging. Products must retain their quality during transport, stay warm when necessary and be presented in a professional manner to guests or customers.

Consequently, there is growing interest in materials that are both practical and visually appealing. Bagasse fits in well with this trend. The material has a natural look that aligns with the sustainability ethos of many organisations, whilst at the same time being suitable for applications where durability and ease of use are important.

Consequently, companies that are actively working on their overall brand experience are increasingly looking beyond the traditional packaging materials that have been the norm for many years.

Presentation is becoming an increasingly important aspect of sustainability

Sustainable packaging is no longer chosen solely for its environmental performance. Aesthetics also play a role. Organisations want their packaging to reflect the quality of their concept and meet their guests’ expectations. Materials such as bagasse benefit from this trend because they combine sustainability with a high-quality, natural look.

Choosing the right materials starts with the application

The popularity of bagasse does not mean it is automatically the right solution for every organisation. That is perhaps the most important insight in the current drive towards sustainability in the foodservice sector. Every application has different requirements and every organisation has different priorities.

Some companies prioritise aesthetics. Other organisations focus primarily on ease of use, logistics or operational efficiency. That is why it is important to always assess material choices in the context of the practical applications in which they are used.

That is precisely where the greatest value lies. Not by blindly following a trend, but by understanding which material solution best meets the needs of guests, staff and day-to-day operations.

The future is all about making conscious choices

Foodservice organisations are being offered more and more opportunities to tailor their packaging to their sustainability ambitions and operational needs. As a result, the discussion is shifting from ‘which material is the most sustainable?’ to ‘which material best suits our concept?’

The rise of bagasse shows that this shift is already well under way. Not because it is a passing trend, but because organisations are increasingly seeking solutions that combine sustainability, functionality and the guest experience.

Frequently asked questions

1. What is bagasse?

Bagasse is a fibrous by-product resulting from the processing of sugar cane and is used as a raw material for packaging and tableware.

2. Why is bagasse attracting increasing attention within the foodservice sector?

This is because organisations are looking for packaging materials that combine sustainability with practical features and a professional appearance.

3. What is bagasse used for?

Bagasse is widely used for plates, bowls, food trays, takeaway containers and other packaging solutions within the catering, hospitality and takeaway sectors.

4. Is bagasse suitable for hot dishes?

Yes, bagasse is regularly used in applications where heat resistance is an important property.

5. Which businesses might be interested in bagasse?

For the hospitality industry, caterers, holiday parks, museums, foodservice companies and takeaway outlets looking for sustainable packaging solutions.

6. Why is the choice of materials playing an increasingly important role?

This is because organisations are increasingly assessing packaging on the basis of sustainability, appearance, functionality and how well it fits in with day-to-day operations.

7. Is bagasse the best sustainable packaging?

That depends on the application. The best choice is determined by an organisation’s specific requirements and its processes.

8. Why are more and more organisations opting for alternative packaging materials?

This is because sustainability, regulations and changing guest expectations are encouraging organisations to take a critical look at their use of materials.

Feel free to contact us

Do you have a question or comment?
You can contact us on:
📞 +31 (0)36 547 8666
✉️ sales.almere@bunzl.nl
📍 Rondebeltweg 82, 1329 BG Almere

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